I just got off the phone with Dave Sheffey w/ Napco. They are not going factory direct. Its not in the short term or long term plans. Occasionally in an emergency situation or to get a product into the hands of a dealer in order to save a customer they will send a product to a dealer on a one time basis. Even my builder program panels come through a distributor usually. For good dealers they will sometimes send free support items or a free evaluation item, but they do not sell dealer direct.
I did get the impression (just my impression) that he was not surprised somebody at Alarmax said that though.