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The catagories are Exhibitor and Attendee. Presumably the Attendees are going there to make purchases or get information for future purchases, therefore making them consumers. Sorry if you found my nomenclature misleading.
Anyway, are you or any of your cronies going--or are you just sitting at your keyboard contributing to the general strife and isolationism of this group while the movers and shakers are invigorating the state of the industry with their hands-on participation?