Yelp is Screwing Over Restaurants By Quietly Replacing Their Phone Numbers [telecom]

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The phone numbers add tracking before connecting to a restaurant so
that Grubhub can bill for a marketing fee.

By Adrianne Jeffries

A few months ago, I opened the Yelp app, typed in the name of my
favorite sushi restaurant, and clicked on the phone number. Two
options popped up: "Delivery or Takeout" and "General Questions."

That's new, I thought. I dialed the number for "Delivery or Takeout,"
which played a perky greeting - "This call may be recorded to ensure
awesomeness" - before a woman at the restaurant picked up. I asked why
they were recording the call for awesomeness; she had no idea what I
was referring to. I asked about the number I had just dialed; she
didn't recognize it.

https://www.vice.com/en_us/article/wjwebw/yelp-is-sneakily-replacing-restaurants-phone-numbers-so-grubhub-can-take-a-cut

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