Mall tracks shoppers by their cellphones [telecom]

A small article in the LA Times says a shopping mall is using a new computer program that will track the movements of Thanksgiving weekend shoppers using their cellphones. Thee Temecula Promenade is one of two malls testing out the new technology, which mall operators said is designed to monitor how shoppers flow through the center.

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(The technical details of how this is done were not described. Given that and the impending robocalls to cell phones, I am glad I keep my cellphone off most of the time.)

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