[telecom] Romney's Ads Go Mobile

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Romney's Ads Go Mobile

By AMY SCHATZ June 8, 2012

Political advertising is about to become a lot more common on some iPhones and iPads.

Republican presidential hopeful Mitt Romney's campaign said it is using Apple Inc.'s iAd mobile advertising service on an ad drive for the iPhone, iTouch and iPad devices. It is the first time a political candidate has used Apple's iAd service, which started in 2010, an Apple spokesman said.

The effort is part of a broader strategy by the campaigns of both President Barack Obama and Mr. Romney to use mobile ad networks and website-based advertising to target their messages at likely swing-state voters. Ad networks from Apple, Google Inc. and others allow advertisers to target specific demographic segments such as women or age groups, as well as focus on specific geographic areas.

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