GOP Presidential Hopefuls Experiment With Mobile Ads in Early Contests
Likely the 'Last Screen Someone Will Look at When They're Going in to Vote,' Mobile Also Allows for More Creativity, Engagement
By: Cotton Delo Published: January 23, 2012
Spending on mobile ads by political campaigns this election cycle will take up only a fraction of candidates' war chests, but the digital teams of GOP presidential hopefuls are busily experimenting with mobile, using it to target specific locations and interest groups.
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