T-Mobile to scrap 5G reliability ads [telecom]

Jeff Baumgartner, Mike Dano, Nicole Ferraro and Phil Harvey discuss cable versus fiber, consumer broadband labels and potential roadblocks to BEAD program rollouts. The editors also discuss why T-Mobile will need to re-think its 5G advertising strategy and whether TikTok is now cooler than ever in The Notebook Dump for the week ending March 24.

The stories covered include:

  • Omdia's Jaimie Lenderman on how cable is speeding ahead on network upgrades

  • Consumer advocates, industry groups still quibbling over broadband label rules

  • 'Buy America' restrictions could bog down BEAD

  • T-Mobile urged to stop using 'fast,' 'high-speed' or 'reliable' in FWA ads

  • Comcast fights mobile ad complaint lodged by AT&T

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Bill Horne
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