By Jacob Siegal
T-Mobile might call itself the Un-carrier, but many of its practices are identical to those of its competitors. For example, T-Mobile is happy to sell your data to third-party marketers. In fact, T-Mobile recently launched a program called App Insights that allows those marketers to buy user data directly from the carrier.
Ad Exchanger reports that T-Mobile debuted App Insights its app-based analytics platform last week after a year of beta testing. It allows marketers to track, segment and target T-Mobile wireless subscribers based on the apps they have installed on their phone and their engagement patterns, according to the report.
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