T-Mobile is selling your app usage data to advertisers - here's how to opt out [telecom]

Cookiepocalypse now

By Allison Johnson@allisonjo1 Jun 24, 2022, 4:48pm EDT

T-Mobile's advertising business is offering a new way for marketers to pry into your app-using habits. Ad Exchanger reports that the un-carrier's new program is called App Insights, and it's now fully operational after spending a year in beta. The program allows third-party marketers to buy T-Mobile customer data and centers around a key piece of information that it has unique access to: what apps you use.