T-Mobile is now selling app usage data to advertisers, but iPhone users are in the clear [telecom]

T-Mobile is ramping up its efforts to cash in on the lucrative advertising business. The carrier has officially launched its new "App Insights" program after more than a year in beta. App Insights allows marketers to buy user data directly from T-Mobile, with a particular emphasis on data showing which apps you have on your phone and which apps you regularly use.

T-Mobile's creepy new App Insights program

News of the official launch of T-Mobiles App Insights program was first reported by Ad Exchanger after an interview with Jess Zhu, the carriers head of advertising products and development. Essentially, App Insights is a new app-based analytics platform that allows marketers to track, segment and target T-Mobile wireless subscribers based on the apps they have installed on their phone and their engagement patterns.

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