By Sanuj Bhatia June 30, 2022
T-Mobile is one of the major network service providers in the United States, alongside AT&T and Verizon. The carrier has worked its way through to raise its reputation in the market and often calls itself the "Un-carrier". It has been crowned one of the best 5G providers in the country. However, it appears that even the best 5G company is involved in some of the phishy activities, and in this case, it appears that T-Mobile is selling user data to advertisers.
The company formally launched its advertising platform App Insights (via Ad Exchanger) earlier this month. The program has been in the beta testing phase for the past year, but it has been formally introduced now with a new name. What the App Insights program does is that it allows advertisers and marketers to directly buy user data from the carrier, T-Mobile, itself. In a world where Apple and Google are taking steps to curb data collection, T-Mobile is using its platform to sell user data directly to the advertisers.