The cell service provider's new product bundles info on what apps you've downloaded with what sites you've visited into a sweet deal for advertisers.
By Shoshana Wodinsky
In yet another example of T-Mobile being The Worst with its customers data, the company announced a new money-making scheme this week: selling its customers app download data and web browsing history to advertisers.
The package of data is part of the companys new App Insights adtech product that was in beta for the last year but formally rolled out this week. According to AdExchanger, which first reported news of the announcement from the Cannes Festival, the new product will let marketers track and target T-Mobile customers based on the apps theyve downloaded and their engagement patternsmeaning when or how often they open and close particular apps.