Want More Information? Just Scan Me
By STEPHANIE ROSENBLOOM September 21, 2011
DURING New York Fashion Week earlier this month, Quick Response (QR) codes - square, checkered symbols that can be scanned with one's smartphone - were as omnipresent as chunky black booties.
They were on cookies doled out by Tiffany that, when scanned, revealed an invitation to a concert with Leighton Meester. They were on a pink Barbie-themed bus, and on doll displays in stores that could be scanned for a chance to win designer clothes. And they were on postcards for a "fashion hunt" with the Madison Avenue Business Improvement District and the blog Madison Avenue Spy.
Weeks earlier, a model walked a runway in Barcelona with a QR code emblazoned on the bodice of her Frans Baviera gown; meanwhile, a company called Skanz began selling silicone bracelets embellished with QR codes that enable anyone with a smartphone to scan your wrist and instantly access a Web page with your contact information, social media links, even favorite photos and videos.
In other words: you've become a human hyperlink.
Does anyone remember Cue-Cat?
Bill Horne Moderator