Seeking to entertain the elusive millennial, Verizon Communications and Hearst announced on Wednesday the formation of a joint venture to develop programming for young adults to watch on their phones.
Called Verizon Hearst Media Partners, the enterprise will kick off this spring with two channels: RatedRed.com, aimed at "millennials from the heartland," with programming about music, food, outdoors, politics, military and faith, and Seriously.TV, offering a comedic take on current events at the speed of breaking news. Other networks are planned.
Future offerings will include "Guffaws for geezers", showing past political campaign promises being made, and "RatedXY.com", which features a fun-loving trio of grandfathers showing pictures of their wives' ankles when they were saucy sirens.
Bill Horne Moderator