![Verizon and Hearst to Create TV for Mobile Millennial Viewers [telecom]](https://forums.cabling-design.com/media/24946/conversions/6039c23b055641.02636562-medium.jpg)
Seeking to entertain the elusive millennial, Verizon Communications and Hearst announced on Wednesday the formation of a joint venture to develop programming for young adults to watch on their phones.
Called Verizon Hearst Media Partners, the enterprise will kick off this spring with two channels: RatedRed.com, aimed at "millennials from the heartland," with programming about music, food, outdoors, politics, military and faith, and Seriously.TV, offering a comedic take on current events at the speed of breaking news. Other networks are planned.
***** Moderator's Note *****
Future offerings will include "Guffaws for geezers", showing past political campaign promises being made, and "RatedXY.com", which features a fun-loving trio of grandfathers showing pictures of their wives' ankles when they were saucy sirens.
Bill Horne Moderator