Verizon seeks customers to spam with mobile marketing forever
Participants are handsomely rewarded with a coupon. Hey, where are you going?
by Casey Johnston Dec 5 2012 Ars Technica
Verizon is starting to contact customers this week about allowing the telecom to sell their data-including location, browsing information, and mobile app usage-to third-party marketers in exchange for coupons. The company promises one coupon up front, with the potential for e-mails, texts, snail mail, or mobile ads with more offers based on the data collected.
The program is called Verizon Selects and is Verizon's attempt to bridge the gap between how marketers reach mobile users and what mobile users (supposedly) want to see from marketers. Verizon says it will analyze the information listed above along with "customer demographic and interest data" to "create specific insights."