Spit in Here, Please

SPIT Into This, Please By Wayne Rash March 16, 2005

Opinion: VOIP faces threats from spam and offshoring, but how bad?

Picture the world of voice traffic on the Internet as a dark and forbidding place, rife with mobsters, con artists and shadowy sellers of dubious products.

Now picture getting hundreds of calls from these people every day.

Imagine your worst day ever of telemarketing, back before the Do Not Call list, and then magnify it 10 times over.

That's the depressing future of VOIP (voice over IP), according to a report just released by the Burton Group.

According to analyst Daniel Golding, the report's author, low costs brought on by outsourcing and offshoring, coupled with VOIP communications that are essentially free, can bring you exactly that kind of future, unless you take precautions.

According to Golding, current federal laws prohibiting such unsolicited calls are also part of the driving force for those overseas call centers.

"The big issue here is: How much do I have to spend to get a certain number of responses?" Golding explained.

He predicts that most of the calls will come from organizations operating illegally or committing fraud.

He said this will mean that they won't care about the Do Not Call list, or about the hostility telemarketers currently meet.

"They don't care if 99 percent of the people hate them," Golding said. "They know that 1 percent are idiots."

Despite all of the hoopla about just how much of a problem VOIP spam might be, there's little agreement.

In fact, there's little agreement on what constitutes VOIP spam (sometimes called "SPIT," for spam over Internet telephony).

On one hand, you'll hear that U.S. consumers are about to feel an onslaught of tens of thousands of telemarketing calls from overseas call centers taking advantage of cheap calling, and using their location to avoid U.S. do-not-call regulations.

On another, you'll hear that the real threat is more traditional spam aimed at VOIP systems, or perhaps denial of service attacks on these systems.

And on a third hand, you'll hear that the problem isn't all that bad, and that it can be managed.

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[TELECOM Digest Editor's Note: So ordinarily, we hear many good things about VOIP; how it will revolutionize the telecom industry, etc, which I am sure is the case. But there is a dark side to it all, as these three special articles in this issue of the Digest indicate. Will in fact the people who have turned so many computers into Zombies continue their work with VOIP? If you think not, then why not? PAT]