Now I have seen it all furniture store with a security alarm/audio division

RHC: This sort of move can have many reasons. When electronic products mature in their life cycle, they reach a point where just about anyone can (or thinks they can) install them with little difficult and they enter the level of "consumer level" goods.Wireless alarms promise easy installations. Also these folks are into potential clients homes anyway, so this looks like an easy add on to their product line. Couple that with the magnetic draw of RMR and it's easy to understand why they entered the market. Also, these totally wireless products require no skill to install whatsoever, which makes them attractive to people looking for something easy to sell (ask the Alarmforce scammers about that....) and their guys can hook everything up on premises, with all programming done back at the store.

Whether they succeed or not is another completely different story. Its quite possible they will have a few unhappy experiences with it and quietly withdraw after a year or so, since they obviously aren't equipped to service problems, and likely dont know what can contribute to false alarms. Easy come, easy go....again, buyer beware applies here...