When It Comes To Addressable TV, AT&T Has The Scale And Verizon Has The Speed [telecom]

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by Ryan Joe

Verizon's Oath wants advertisers to know that although it shuttered its programmatic TV offering OneTV, its addressable TV business based on Fios households - which launched in late 2016 - is here to stay.

Verizon knows that for addressable inventory, it's later to the game than Dish network as well as AT&T and its DirecTV subsidiary.