Verizon has a new plan to take on Google and Facebook - but it has to move fast [telecom]

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By Mike Shields

Oath promises it can help advertisers who are tired of the Google-Facebook duopoly by using its vast pool of data for ad targeting.

And now it's getting more help in that fight.

The Verizon-owned division - an amalgamation of digital media assets cobbled together from acquisitions of AOL and Yahoo over the past three years - has built a group of outside companies that have agreed to pool together data that can be used for ad targeting.