7 years ago
Less than one percent of customers still have unlimited data.
Verizon doesn't want to be the bad guy and completely get rid of its
old unlimited data plans, so it's pursuing a new strategy: price
customers out of them. The Verge has learned that Verizon will soon
raise the monthly cost of grandfathered unlimited data plans by an
additional $20 per line to $49.99. A friendly tipster clued us in on
the change, and when contacted for comment, a Verizon spokesperson
confirmed the news. The new rate will apply beginning in November.
To be clear, $49.99 is the cost of unlimited data alone and is added
on top of your monthly voice and text plan. I've got the Nationwide
Talk & Text 450 plan ($59.99), so this change would raise my monthly
payment to $109.98, and that's before Verizon's extra fees and
charges. If you've got more or unlimited voice minutes, you'll pay
more each month. For customers determined to remain on the unlimited
plan, Verizon will now let them purchase new smartphones through its
monthly device payment plan; previously, you could only buy phones
outright at their full retail cost. That's one upside in this news.