[telecom] Websites Vary Prices, Deals Based on Users' Information

Websites Vary Prices, Deals Based on Users' Information


It was the same Swingline stapler, on the same Staples.com website. But for Kim Wamble, the price was $15.79, while the price on Trude Frizzell's screen, just a few miles away, was $14.29.

A key difference: where Staples seemed to think they were located.

A Wall Street Journal investigation found that the Staples Inc. website displays different prices to people after estimating their locations. More than that, Staples appeared to consider the person's distance from a rival brick-and-mortar store, either OfficeMax Inc. or Office Depot Inc. If rival stores were within 20 miles or so, Staples.com usually showed a discounted price.


formatting link

***** Moderator's Note *****

It may be that the best online deals are to be had while standing in the parking lot of a discount store in an economically depressed area of a city in the rustbelt.

Or, perhaps, to have an app that makes online stores /think/ you're their. Let the games begin!

Bill Horne Moderator

Reply to
Monty Solomon
Loading thread data ...

Nothing you can't defeat by using a proxy based in another area. Sure, it'll cost you a few bucks for shell accounts on a bunch of hosts, but at least you'll save a whole 50 cents.

***** Moderator's Note *****

Like all trial balloons, this one is small. The price differentials are tiny, and easily explained away: what Staples /really/ wants to know is if anyone cares enough to switch to the competition.

Bill Horne Moderator

Reply to

Cabling-Design.com Forums website is not affiliated with any of the manufacturers or service providers discussed here. All logos and trade names are the property of their respective owners.