If you can't buy stuff, is it really m-commerce?
E-commerce sites are putting their future success at risk by failing to offer users the ability to buy through their mobile websites, a new study has revealed.
The Strategy Analytics Wireless Media Lab looked at e-commerce sites eBay, lastminute.com, and Odeon Cinema and the mobile offerings they put forward. It found that mobile customers wanted to be able to buy through their handsets, something some companies overlook.
The e-commerce giants' mobile offerings paled in comparison to their fixed internet sites, with the lack of payment facilities being a major bugbear for users. The report found that users were extremely dissatisfied with some of the sites, and expected to be able to buy content from lastminute.com and Odeon Cinema, or bid for items on eBay through its mobile portal.
In contrast, Amazon and iTunes were the most sought-after mobile e-commerce sites.
"Consumers were profoundly dissatisfied with the concept of only using the m-commerce sites for research and pre-purchase evaluation," said Paul Brown, senior analyst, user experience research.[MORE]