RSA hack - a lesson in how not to handle a PR disaster!
By yvonneeskenzi March 21, 2011
I've been doing PR for the IT security industry for 16 years and there has never been such a major breach to an IT security vendor, as the one to hit RSA on Friday. And rarely has a PR disaster been dealt with so badly. From where I'm sitting, resellers, distributors, customers as well as bloggers, tweeters and journalists are running around speculating about what's happened and panicking about what to do - with no clear advice or guidance from RSA's internal or external experts. It's almost like they've battened down the hatches, stuck their heads under their duvets and hoped this whole nasty incident would shut-up and go away, so that they could start the week afresh as though nothing had happened.
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