> Acknowledged. Still, I'm surprised that the station's management >> didn't insist on including the entire DMA's audience. In the >> broadcast business, advertising rates are based on TV homes in the >> entire DMA, not just homes in the county of license.
> The station management "DOESN'T CARE" _what_ the content of the ad > is. Well, as long as it won't get them _legal_ trouble for airing it, > that is. If you want to buy air time to advertise something that's > only available in a 6 block radius, that's just _fine_ with the > station. You _will_ pay the same rate as someone who's advertising > something with national availability -- but that's
I guess it depends on the individual station's management. In my experience, most stations do indeed care.
But I agree that some don't. Pat Townson once posted a story about a Chicago radio station that continued to give its call-in number with only seven digits even after 312 had been split into five area codes.
Neal McLain