Not comparable. Black people marry exactly the same way white people do. But heterosexual mating is (mathematically provably) different from homosexual mating. Look up "stable-marriage theorem." eHarmony is being asked to provide a fundamentally different type of service, not merely provide the same service to a wider range of people. If they tried to provide it, there would be immediate (and valid) complaints that they're not doing it competently. Their software would probably perform very poorly (again, look up the relevant theorems).
I don't think gay activists would actually support this lawsuit if they thought about the probable consequences:
(a) eHarmony moves to Texas and continues as usual but no longer contributes to California's economy.
(b) Gay activists come to be viewed as enemies of personal liberty. Until now, they wanted freedom to do their own thing; now they seem to want to take freedom away from people different from themselves.
(c) Legislators conclude the California anti-discrimination law is too broad, stamping on personal liberties, and decide to narrow it.
If somebody wants to set up a same-sex matchmaking bureau, why not do so, and take advantage of the lack of competition from eHarmony?
[TELECOM Digest Editor's Note: Well, they already have. Without making any references to eHarmony except in a very veiled, obscure way, this televison commercial for chemistry.com (? I think ?) seems to imply they want GLBT business. Regards your (b) and (c) above, gay activists are typically liberal Democrats, and liberal Democrats tend to have no problem with taking away personal liberties. The gay activists who, conversely, are conservative Republicans -- and yes there are a few -- spend most of their time merely explaining themselves to whoever will listen. They by and large will say they are 'traditional Republicans' but they object to the party's evangelical religous leanings in recent years.And then, there are the gay activists who are libertarian either with an upper case /L/ Libertarian (as in political party membership) or lower case /l/ libertarian (as in general philosophy and sympathies but without formal party membership). I place myself in this latter category. Geeze, I could start an entire mailing list/newsgroup on this topic, and I wish I had some help from gay activists one way or the other on it. But, as Ralph Blair (founder and head of the gay religious group *Evangelicals Concerned*) phrases it, "There is overall so much hated and building of agendas in the world these days. Everyone has their own agenda, and refuses to listen to the agendas of anyone else." On that topic -- agenda building and protecting -- he is absolutely, one hundred percent correct. If anyone wants to read what I believe is a _comprehensive_ 'gay rights' view on things, I suggest they go to my web site for same: