Hey! We're not *that* bland! Note that Cincinnati Bell did not buy Broadwing to get into cyberspace. They already were there with their fuse.net DSL offering (I tried to get it when it first came out but I'm too far from the CO). In the late '90s, Cincinnati Bell thought they couldn't grow if they didn't go national, so they bought Broadwing. The holding company was called Broadwing, of which Cincinnati Bell was a part (I still wrote checks to Cincinnati Bell). A few years ago, they finally realized Broadwing was too much of a financial drain on the company, and sold it off. They went back to being known as Cincinnati Bell because it had good connotations in people's minds.
Note also that Cincinnati Bell used to also own Convergys (it was actually called Cincinnati Bell Information Systems when I worked there in '96). That was spun off, too.