During the 90's Cincinnati Bell decided there was two things wrong with their name: "Cincinnati" and "Bell". It wasn't edgy enough. It merged the name of a bland Midwestern city with a word synonymous with the old telecom world. This was the 90's! We were hip! Cyberspace was the thing. So they changed the name. Cincinnati Bell had holdings and businesses outside of the Cincinnati area who did business as "Broadwing".
John Mayson Austin, Texas, USA