Mobile Phones Advertising Campaign Raises Claims Of Unfair Commercial Practices And Of Misleading Advertising [telecom]

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by Ricardo Henriques (Abreu Advogados) and Margarida Castillo Silva

On the 28th of May of 2020, the Advertising Ethics Jury of the Self-Regulating entity was presented with a dispute to decide on the validity of a mobile phones advertising campaign on the Internet, namely on an online store and on social networks such as Facebook and Instagram.

The present dispute was between Deco - Associação Portuguesa para a Defesa do Consumidor (henceforth "Deco") and MEO - Serviços de Comunicações e Multimédia, S.A., (henceforth "MEO"). Deco challenged MEO´s mobile phones advertising campaign conducted on its online store, Facebook and Instagram claiming it amounted to unfair commercial practice and misleading advertising.