Verizon, AT&T bicker over 'best network' advertising claims [telecom]

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NEW YORK - A panel of the National Advertising Review Board (NARB), the appellate advertising law body of BBB National Programs, has recommended that AT&T Services, Inc. clearly and conspicuously disclose its material connection to Global Wireless Solutions (GWS) when making a "Best Network" claim that is based on GWS testing. The NARB panel also recommended that AT&T discontinue the claim that AT&T is "Building 5G on America's Best Network," or state in the body of the claim that the "Best Network" referred to is AT&T's 4G network.