by David O. Klein
Telemarketing is sometimes misunderstood, oversimplified, and even viewed negatively. There is much more to it than the unexpected call you get from a strange number while you're trying to enjoy dinner.
Reaching out to consumers using the phone is often an essential tool for most businesses. Getting the consumer on a phone call to respond to an inquiry or provide the necessary counsel and advice to qualify them for a product or service is not only helpful but, in some cases, a must.
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