I just love corporations who do not realize when they have been played for suckers.
Radio Shack is changing its name to "The Shack " which is an insult term many people refer to it.
Radio Shack thinks people just use "the Shack for short for Radio Shack.
when in realty .
Ex:" I bought this piece of shit from the shack "
what a bunch of moron marketing people they have you think changing a name will make a store more appealing and get more business