Actually, a lot of people thought of it. They use two RR501s.
Other than RF range problems and potential interference, it's trivial.
One outlet on each phase, near the electrical panel solves the range issue.
Interference is easy to deal with - I wish Insteon had done what Philips has done with the Pronto RF. It's double modulated - they modulate the 418 or
433.92MHz carrier with 40kHz and with the data envelope. Their receivers ignore anything that doesn't have the 40kHz modulation. Since Insteon uses a fixed frequency, when there is interference from other devices you have to change the frequency of the other device. There are sure to be instances where the intererer is either fixed frequency or beyond your control (i.e. a neighbor).The frequency issue, the potential for problems from the same signal sinks that bedevil X-10, and the fact that extended Insteon codes take longer than
1/3 of a powerline cycle are the only weak points I see in their design. The fact that each module repeats the PLC signal alleviates the signal sink problems but do not eliminate them.