I would suppose that the layer 2-4 "services" amount to Quality of service that can be "controlled" depending on values in fields in the various layers' packet headers.
e.g. I think you can do QoS with the 2960 on both the L2 COS field and the L3 DSCP field.
Of course you can manupulate the values in those fields too.
Remember that you are reading *marketing* material. It is carefully designed to sound good without promising anything. This is I would guess the exact reason that you cannot figure it out. To be fair it seems to me a very tough job writing such material so that the functions are described and yet not over described at all. It only needs a single function that is claimed to work but that is not in fact present for the supplier to get in a lot of trouble.
"What does this mean exactly?" How long is a piece of string?