Verizon Is, Like, So Over Cell Phone Stores and All About Immersive Pop-Up Experiences Now, You Know? [telecom]

Are you a very cool, very hip millennial? Do you live your life on the "net"? Verizon's new $3 billion subsidiary launched a pop-up in Soho to let you know they get you, and they're like, same!

The new product is Visible, an unlimited phone and data plan for $40 a month that's managed entirely through an app. Visible sends its customers a SIM card in the mail for their unlocked phone, eliminating the need for physical stores.

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Bill Horne
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