In absence of actually having a good network, Sprint is relying on some top-notch PR to bother Verizon. Sprint already stole away Verizon's signature spokesperson - Mr "Can You Hear Me Now?" - and it's now hitting on Verizon's pricing with a savage stunt.
For one day only, Sprint has opened up a "Twice the Price" shop next to a Verizon store in Queens, NY. The concept is a store filled with regular things that are twice the price, just like Verizon's plans are twice the price of Sprint.