Why 1366 x 768 for Flat Panels?

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I accept that 1366 x 768 and 1024 x 768 are the most-common resolutions
for flat-panel displays, and I've seen several that look very good, and
I'm probably going to buy one. But why these particular resolutions?
Why not, for instance, 1280 x 720, which matches the HD standard for
720p? I read a lot, and I've never seen a succinct explanation for
this.

I know that 1080- and 480-line signals would have to be scaled anyway,
but at least 1280 x 720 would be an exact match for *one* HD
resolution, which would seem like an advantage. (And rear projectors
usually are 1280 x 720.) In the flat-panel world, is it because the
computer WXGA standard makes 1366 x 768 cheaper to manufacture?

Thanks.



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