Who owns a consumers TCPA consent? [telecom]

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I'm here at Innovista Law, home of the TCPA Defense Force. I'm sitting with TCPA Attorney David Carter. So one of the questions we get asked, David, is, first of all, in text message marketing you have to get consent to text message your customers. Now what happens if that business wants to maybe sell that list of phone numbers or the business goes out of business or maybe somebody acquires that business? What happens to the consent from those consumers and kinda what are the legalities around that I guess under the Telephone Consumer Protection Act?