SMS Text Messaging And The TCPA [telecom]

by David O. Klein

Short Message Service (SMS) text messaging has become a ubiquitous form of communication for people over the last decade. Consequently, marketers and advertisers who are continuously refining their processes to more successfully connect with current and prospective consumers have gravitated to the medium in droves. Oftentimes, however, they do so without regard for the nuanced and particular regulations that govern SMS text message marketing.

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