by David O. Klein
If you're running any sort of outbound telemarketing campaign - phone calls, voicemail drops, or text messaging - you need to understand the Telephone Consumer Protection Act (TCPA) and its enabling regulations.
Call center operators are not the only businesses that employ outbound telemarketing to reach out to consumers. Using the phone is often an essential tool for most businesses, especially as of the COVID-19 lockdown of last year. Getting the consumer on a phone call to respond to an inquiry or provide information for a product or service is not only helpful but, in some cases, a must. Therefore, understanding how to appropriately conduct telemarketing operations is crucial in our current business and social environment.