A new service aims to improve how enterprises handle voice authentication in their customer service operations.
By Beth Schultz
Despite this being the Tuesday before Thanksgiving, the nation's retailers have cranked up their marketing machines and already are offering "Black Friday" deals -- the crazy holiday season thrust upon us earlier than ever. Fraudsters are, no doubt, rubbing their hands together in glee.
With rampant shopping mania comes ripe opportunity for fraudsters to take advantage of the unwitting -- be they consumers or businesses. I recently heard a story about how a fraudster had set up a phony offer for Uggs last holiday season; as part of the scam, the fraudster co-opted the use of a toll-free customer service number employed by a real company -- Zumiez, an edgy skateboard/snowboard retailer. Zumiez only discovered that its phone number had been misappropriated for fraudulent transactions when it began receiving calls from the Uggs buyers asking why they hadn't received the items that they'd purchased, Megan Miles, customer service manager at Zumiez, recounted at Talkdesk's Opentalk 2018 conference earlier this month.