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11/16/2022 Comment (0)NEW YORK – The National Advertising Division (NAD) of BBB National Programs recommended that T-Mobile US, Inc. modify or discontinue certain claims for its Magenta Max mobile wireless service plan, including claims that:
"You'll get T-Mobile's Price Lock Guarantee, they won't raise the rates of your rate plan, ever" (the "Price Lock Guarantee" claim).
"When you switch your family to T-Mobile Magenta Max, you can get up to $1,000." "Families [with T-Mobile] save 20% versus AT&T."
The claims at issue, which appeared in two T-Mobile television commercials (the "Please Listen" ad and the "Cumpleanos" ad), were challenged by competitor AT&T Services, Inc.
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