by Mark Rogowsky
Another month, another promotion. At least for the moment, the nation's two biggest carriers are lowering the cost of service plans faster than consumers are increasing their appetites for mobile data. While that should leave most of us with little to complain about, the divergence between AT&T and Verizon at this point creates some interesting choices heading into the holiday season. And to further complicate matters Verizon has added an interesting sweetener, along with striking an unfortunately sour note as it works to maintain the top spot. For both potential and existing customers, there's much to consider.
In a nutshell, two of the most popular More Everything plans - those that give you a shared pool of data for multiple smartphones or tablets to use each month - got a boost of 50% or better. The $80 plan previously offered 6GB, now it offers 10GB. The $100 plan, which used to offer 10GB, now includes 15GB. You can look at this a lot of different ways. A family of four very likely can downgrade and save $20 per month as most people use just 1-2GB per person and the large pool allows for the low use of one person in a given month to give the others even more data to play with.
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