Mobile Wars: AT&T Goes Whale Hunting, But Verizon, Sprint Bite Back As Data Prices Continue To Fall
by Mark Rogowsky, Forbes contributor
The vicious competition for the biggest mobile data customers reached its hottest levels of the year, even though the calendar tells us summer is over. But for heavy smartphone customers, the only thing falling should be their monthly bills as AT&T kicked off yet another round of aggressive promotions. That drew a rapid response from both Verizon and Sprint. While the bad news is that most of the offers are currently only available for a limited time; the good news is that for many, they mark a near return to the days of unlimited plans. These new plans include so much data many will find it hard to use it all.