Are Unlimited Data Plans Dead? T-Mobile USA Says No
By BRIAN X. CHEN AUGUST 22, 2012
Just when cellphone customers were beginning to think "all you can eat" data plans were a relic of the past, T-Mobile USA on Wednesday said that next month it will begin offering a plan that does not put any limits on the use of data for things like browsing the Web, watching videos or streaming music.
The company says that the new plan will be "truly unlimited," meaning there will be no curbs on data transfer speeds, or surprise fees added to a bill. The plan will be a new option on top of T-Mobile's existing data packages. Its older "unlimited" data plans, which are still being offered, allow customers to consume only a certain amount of bytes before the connection speed is slowed.
Beginning Sept. 5, the new plan will be available for $30 a month for customers who bought phones subsidized by T-Mobile, or $20 a month for customers who bought phones unsubsidized or from elsewhere.