Apple confirms Apple Store iPhone trade-in program has launched today
August 30, 2013
In line with our reports from earlier this week, Apple has announced that its Apple Store iPhone trade-in-program has launched today. The confirmation comes by way of comment to CNBC.
The trade-in-program is officially called the "iPhone Reuse and Recycling Program" and it is available in Apple Stores across the United States. It is powered in-part by BrightStar?
The trade-in process can be conducted on the store floor, or at the Genius Bar. Apple will not be heavily promoting the program with marketing signage (as of now), but Apple Store employees have been instructed to recommend the program to applicable customers.