The iPhone 5s Review
by Anand Lal Shimpi September 17, 2013
For much of the iPhone's life Apple has enjoyed a first-mover advantage. At the launch of the first iPhone, Steve Jobs expected the device and OS would give it a multi-year head start over the competition. Indeed that's how the market played out. Although Android was met with some early success, it wasn't until well after the launch of the first Android devices that we started seeing broad, mainstream acceptance of the platform. The iPhone bought Apple time, and together with the iPad it brought Apple a tremendous amount of profit over the years. The trick of course is turning a first-mover advantage into an indefinitely dominant market position, a difficult task when you're only making one device a year.
Today we find Apple in a very different position. The iPhone is still loved by a very loyal customer base, but the competition is much stronger than it was back in 2007. The modern smartphone market has also evolved. When Apple introduced the original iPhone with its 3.5" display, Steve called it "giant" on stage. Today even HTC's One mini ships with a 4.3" display.
Last year we saw Apple begin to address the changing landscape with the iPhone 5. The 5 saw Apple moving to a thinner, lighter chassis with much better internals and a significantly larger display. While there is market demand for Apple to do the same again, and move to an even larger display, there are some traditions Apple is sticking to. In this case, it's the tradition of the S-update.
The iPhone 5s continues Apple's tradition of introducing a performance focused upgrade for the last year of any new chassis design. The first time we encountered an S-update was with the 3GS, which took the iPhone away from its sluggish ARM11 roots and into the world of the Cortex A8.
The next S-upgrade came with the iPhone 4S: Apple's first smartphone to use a dual-core SoC. At the time I remember debate over whether or not a performance upgrade alone was enough to sell a new device, especially one that didn't look any different. I'm pretty much never happy with the performance I have, so I eagerly welcomed the new platform. Looking back at the iPhone 4 vs. 4S today, I'd say the investment was probably worth it. In preparation for this review I threw iOS 7 on every iPhone that would support it, dating back to the iPhone 4. In my experience, the 4 is a bit too slow running iOS 7 - the 4S really should be the minimum requirement from a performance standpoint.
That brings us to the iPhone 5s, the third in a list of S-upgrades to the iPhone platform. Like the S-devices that came before it, the iPhone 5s is left in the unfortunate position of not being able to significantly differentiate itself visually from its predecessor. This time around Apple has tried to make things a bit better by offering the 5s in new finishes. While the iPhone 5 launched in silver and black options, the 5s retains silver, replaces black with a new space grey and adds a third, gold finish.