AT&T's over-the-top launch and announced Time Warner deal push Verizon toward a more-transformational path.
On Monday AT&T announced its long-awaited over the top DirecTV Now plans and offered details around the pricing of each bundle.
In our view, there is a collective exhale that the $35 plan for 100 channels which ATT& teased ahead of time is for a limited time only. Additionally, the way the plan is priced should limit cannibalization of its existing video base (another worry). But importantly, having a national video offering (one of only two players to have this) as well as the mobile rights to deliver a large amount of this content broadens AT&T's total available market (TAM) significantly. We would expect these offerings to continue to evolve further -- especially as it moves forward in its quest to acquire Time Warner (TWX).