By MICHEL MARRIOTT The New York Times April 13, 2006
For Heather Perlmutter, a 41-year-old investment portfolio manager in Manhattan, the Web site with the whimsical name made perfect sense. Like many Americans, she found herself awash in CD's, DVD's and VHS tapes that were seldom if ever played anymore. They just took up valuable space in the Upper West Side apartment where she lives with her husband and two young children.
Then a friend of a friend told her about Zunafish
To the delight of her 7-year-old son, Ms. Perlmutter recently used the site to barter her tape of "Fried Green Tomatoes," the 1991 Kathy Bates drama in which an unhappy housewife befriends an elderly woman in a nursing home, for a tape of Steven Spielberg's digital dinosaur blockbuster, "Jurassic Park."
"You feel like you're getting something special, that you're getting the better part of the deal," Ms. Perlmutter said. "Wow, somebody wants your stuff. I guess it's one man's trash is another man's treasure."
That was certainly the thinking of Dan Elias and Billy Bloom, the unlikely founders of Zunafish.
In a highly competitive era, independent tinkerers who are convinced they have a big idea can face big problems getting the idea to market. Even video games, once famous for whisking their creators from makeshift workshops to fast fortunes and expensive cars, are mostly made today by corporate teams of designers and programmers in sprawling office parks.
But Mr. Elias, a television news anchor in western Massachusetts, and Mr. Bloom, the owner of a volleyball league in New York City, both self-described amateurs at creating a digital service and company, spawned Zunafish, a singularly simple-to-use media trading site.
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