Re: Bell Logo History: Doing Business As....

The confusion about the names of the Bell Companies comes about because in most instances they did not change their names on divestiture (1984). The companies hold "Certificates of Public Convenience and Necessity" (operating license) that are very valuable, and in some cases are "perpetual." Changing the name of the operating company, or, worse, merging operating companies, might require reissue or modification of the license. Some operating license were granted directly by the legislature and might require that the legislature modify them by statute. No one wants to risk the mischief that would cause.

Thus you will see that formal reports of operating companies say things like "New England Telephone Company" dba "Nynex" or "Bell Atlantic" or "Verizon"

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David Chessler
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