" NEW YORK, NY (January 29, 2007) - Attorney General Andrew Cuomo today announced that New York has reached ground-breaking settlements with three major online advertisers for promoting products and services on the Internet through deceptively installed programs known as 'adware.' The agreements, with Priceline.com Incorporated ('Priceline'), Travelocity.com LP ('Travelocity') and Cingular Wireless LLC ('Cingular') mark the first time law enforcement has held advertisers responsible for ads displayed through adware.
" 'Advertisers will now be held responsible when their ads end up on consumers'computers without full notice and consent,' Cuomo said. 'Advertisers can no longer insulate themselves from liability by turning a blind eye to how their advertisements are delivered, or by placing ads through intermediaries, such as media buyers. New Yorkers have suffered enough with unwanted adware programs and this agreement goes a long way toward clamping down on this odious practice.'
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